Today Online web-marketing takes a prominent role in many advertising campaigns over the internet. Each advertiser chooses different media in representing their products or links to the users over the internet. The advertisers can show their ads as text-links over the internet through URLs pointing back to their sites, or they can swtich to scrolling ads as they can sometimes find really better results with them. In case of text based ads using URLs, for any modifications in their ads they have to update the relevant links which take considerable time. There are too many links already available for a number of websites which makes it difficult in getting good response from the customers because a particular link will be one among the hundreds of others links.